Are you intrigued by the idea of online marketing, but worry that you might be too old to get started? After all, the online marketing community seems to be filled with young, internet-savvy hotshots setting the pace.
Here are three reasons why I believe online marketing is ideal for people in their 40’s, 50’s and 60’s and beyond.
- The best online marketing relies on content. By this age, you probably have enough life experience to come up with volumes of your own content, saving you the need to scramble around finding other people’s content to use. You can use knowledge from your career, hobbies, passions, or causes. Or you can explore a new interest that you’ve not allowed yourself time to explore in the past.
- It’s a great way to sock extra money away for retirement. Better yet, if you build it now, it will be generating money with little effort on your part by the time you retire. Already have enough money saved for retirement? Good for you! However, do you think a little more money would be a problem for you?
- It’s a business that can be launched with minimal capital. As our income-earning years start winding down, we become increasingly risk-averse, since we don’t have as much time to recover from financial errors. If you build your business prudently, you can eventually create an income with comparatively small investment. Also, typically, you invest as you go along, rather than making a huge, up-front financial investment.
There are many people of all ages having fun and earning money with online marketing. If you’re still considering it or just getting started, there are millions of online books, websites, and other resources to help you get started.